e-Commerce and online fashion brand professional
Okumura Naoko
Okumura Naoko | 奥村直子

About Me

Naoko Okumura (奥村 直子) - e-Commerce and Fashion Brand Professional

From the organising the business operational structure, researching and buying, managing the online store to the marketing and promotion of the brand and products, my experience is managing the entire process of running a successful e-Commerce operation in the Japan. I am able to bring this experience to help current operations improve and achieve their goals, as well as lead the establishment of an online Japanese store and run it successfully.

When given charge of the e-Commerce division in my previous career, I increased sales 200% within two months. After two years of managing the digital brand and store, myself and my team achieved an overall increase in sales and profit of 320%. Through understanding the particular market and the various methods learnt running an online brand I can apply my experience to making other e-Commerce operations successful.

As well as business operations, store management and marketing, I also had a role as a fashion buyer, regularly travelling overseas, selecting the merchandise and arranging its return to Japan. This is a role from my experience I am also able to assist or manage with. Also within my role I frequently arranged and managed modelling shoots for our products and organised exhibitions in Tokyo for products and fashion lines. Both are within my capability and considered inclusive in the service I offer as a specialist and consultant.

I enjoy the challenge of meeting targets and enjoyment in achieving them in my work.


What I do

Most of my time at working is spent doing the following

Online Store Operations
PR & Digital Marketing
Brand & Sales Management
Strategy & Planning
Market Research & Development
Buying | Purchasing


08/2012 - Present 

World Conquest Co.Ltd

E-Commerce and Brand Manager

eCommerce site operations (August 2012-present)
Buying and product development · PR · Yahoo store open, official store opening, Rakuten store management. Reporting, analysis, creation and operation of e-mail magazine. Overseeing site design and development iterations. Team management, exhibition organisation, management of photo shoots and subsequent production of marketing and product materials. Overseeing of customer support.

World Conquest Co.Ltd

Product Planner

Creating design specifications of apparel, shoes and miscellaneous goods. General manufacturer negotiations and sales planning.

01/2009 - 08/2011
02/2006 - 01/2009

World Conquest Co.Ltd

Production Manager

Joined and entered the Production Management Division



Information management

Shobi University of Arts

Graduation 2004

Information Representation (BSc); Department of Humanities and Sciences

I am also involved with these websites

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